Naxeon US Store Visit

Bandalabs partnered with Nexeon US to boost foot traffic to their LA store by engaging 6 mid-tier Midwest influencers. Through in-store test rides, app demos, and street challenges, creators highlighted the e-bike’s tech features authentically.

Client Challenge: Nexeon, a premium e-bike brand, sought to break into the competitive U.S. market by driving traffic to its new LA flagship store and showcasing its cutting-edge app integration (GPS tracking, ride analytics) to tech-savvy consumers.

Bandalabs’ Strategy: We executed a hyper-localized campaign targeting Midwest audiences—a region with high e-bike adoption potential—via 6 mid-tier influencers (100K–500K followers) specializing in outdoor lifestyles and tech innovation.

Execution

Offline Activation: Creators participated in guided test rides from Nexeon’s LA store, completing “tech missions” (e.g., using the app to map scenic routes, demoing anti-theft alerts).

Online Amplification: Unscripted videos showcased real-time performance reviews, app functionality, and humor (“Outran LA traffic and my phone’s battery life!”).

Trackable Links: Custom UTMs measured regional traffic and conversions.